Branding is the marketing practice of actively shaping your brand.

That's the basic definition, but there is so much more that goes into it.

Branding is what your business needs to break through the clutter and grab your ideal customer's attention

See below for examples of White Chalk brand guidelines, and subsequent brochure design

Example 1 - Churcham Homes

Screenshot 2021-08-01 at 11.35.05.png
Screenshot 2021-08-01 at 11.50.57.png

Example 2 - Investin PLC

Screenshot 2021-08-01 at 11.34.54.png
Screenshot 2021-08-01 at 11.51.10.png