top of page

Amplius — External CGI Case Study

External CGIs have a very important job.

They’re the visuals that answer the big questions instantly:

​

What will it look like?
How will it feel to live there?
Does it sit nicely in the street?
Is it somewhere I’d be proud to come home to?

​

And for Housing Associations, externals have another job too…
They need to survive the sign-off process 😅

​

Board packs. Stakeholder review. Consultation use. Internal scrutiny. And that means visuals must be accurate, believable and stakeholder-safe — without ever looking flat, boring, or overly “CGI”. For Amplius, we created a pack of external CGI visuals that ticked all of those boxes — delivered with the calm, responsive process HA teams deserve.

View 02_00000.jpeg

What Amplius needed (in normal human language)
 

  • ✅ looked premium, but still believable

  • ✅ were accurate to drawings/spec and planning intent

  • ✅ helped stakeholders understand the scheme quickly

  • ✅ worked for consultation and engagement use

  • ✅ could be delivered to tight deadlines without panic

  • ✅ didn’t trigger weeks of back-and-forth revisions


And the key word there is… confidence. Because external CGIs are often the visuals that get shared widest — internally and externally — so they have to feel “right” first time.

 
The White Chalk way (we take the stress off you)
Housing Association timelines can be tight. And the last thing you need is:
 

  • chasing suppliers

  • unclear updates

  • surprise delays

  • drafts that look unfinished

  • feedback loops that never end

So we run external CGI projects with a simple mindset:
Make it easy. Make it accurate. Make it look brilliant. (And yes, deliver it on time.)

✅ 1) A proper brief (so the first draft lands well)

We collated and confirmed everything up front: elevation drawings, materials information, site context, key views required — and stakeholder priorities (what matters most for sign-off). This reduces rework massively and makes the first draft land well.
 
✅ 2) Angles chosen for people, not just marketing
Yes, hero shots matter. But for Housing Associations, we also need angles that help people understand:

  • how the scheme sits within its surroundings

  • how it feels at street level

  • how massing and materials work together

  • what residents will actually see day-to-day

So we plan camera angles with sign-off and engagement in mind — not just “make it pretty”.

 
✅ 3) Quality control before you see anything
Every CGI goes through internal review before we send it to the client. We check proportions, massing, materials realism, landscaping logic, lighting/shadows/reflections — and overall credibility. Our rule is simple: clients should only ever see polished drafts worth reviewing.

 
✅ 4) Structured revisions (because chaos helps nobody)
HA feedback often comes from multiple stakeholders. So we keep it calm and clear with structured revision rounds, version control, consolidated changes and clear timelines — in other words: no chaos, no confusion, no spaghetti feedback.

View 01_00000.jpeg

What we delivered
 
For Amplius, we produced a full external CGI pack including:
 

  • multiple external CGI angles

  • streetscene + context views

  • stakeholder-safe realism

  • consultation-ready outputs

  • final exports in correct formats for marketing/stakeholder packs

What Amplius said (we’re still smiling)

Testimonial-1.png

Not going to lie — being called “a dream to work with” is basically our love language 😄

View 03_00000.jpeg

Why this matters right now
 
Tools and technology are changing fast. But even if visuals become quicker to produce, Housing Associations will still need the same fundamentals:
 

  • trust

  • governance

  • stakeholder-safe outputs

  • and a partner who makes the whole thing feel easy
     

That’s what White Chalk is here to do. Because creativity is most powerful when it’s personal — and HA marketing should always feel human, thoughtful, and cared for.

Planning stakeholder engagement or a scheme launch?
 
If you’ve got a scheme in the pipeline, we’re happy to suggest the most efficient “external CGI pack” (what to commission, in what order, and when) — and share examples relevant to your typology.
 
And if nothing else… we promise you’ll never feel like you’re chasing us 😄

bottom of page